Gardenlands is the latest garden centre in an impressive line up from the Garden & Leisure group that has commissioned the ‘Store within a Store’ installation from Black Country Metal Works.
This installation has been given a prime location within the store, right on a walkway giving maximum exposure. Carrying a huge range of product, these bespoke ‘Stores within Stores’ need no extra stockroom space, all product can be stored on the shop floor within the confines of the display, making these totally self contained.
The Gardenlands installation meant some redesigning on the part of Black Country, as the roof slants at that very point, giving restrictions, but BCMW took this in their stride and overcame the hurdle, building around the obstacles.
Gardenlands is extremely delighted with the result, gaining themselves a fully , merchandised and stocked housewares store within their Garden Centre. This is the first Store within a Store that has included carpeting as part of the package, an essential if the floor surface is to reflect and support the look of the BCMW display.
As with all Black Country Metal Works ‘Store within a Store’ installations, Gardenlands benefits from constant merchandising help by BCMW who in this case have also offered to dress the display at Christmas.
“We are constantly offering our customers added value”, says MD Clive Knowles, “we pride ourselves on service second to none”.