Ron Harker and Gwen Cawthry own and run Tong Garden Centre in Bradford, a thriving and comprehensive garden centre that stocks everything from Tropical Fish to Silk Flowers. Plants of course come top of the list, the bedding plant section, trees and border plants create a fantastic vista and give the whole store a very bright and exotic feel.
Adding something new and inspiring for their customers can sometimes be difficult, but on looking into creating a hardware store within a store they found that Black Country Metal Works could provide just what they wanted.
Specialist in this field BCMW have had these projects up and running in 2006 for many garden centres, installations in Huntingdon and Melbicks Garden & Leisure, Stapeley Water Gardens and Hearts Delight Garden Centre to name but a few, have put them fairly and squarely on the map as the biggest supplier of hardware and respective merchandisers in their industry.
As metalwork specialists they create their own bespoke display stands for their products supplying wall units and free standing 360 ° units making presentation and sales very much a joint venture between the store and BCMW. Something that other suppliers can’t or don’t do.
MD Clive Knowles recommends that garden centres take a look at how well his products sell in current garden centres. Hardware and gift in this sector is the way forward, it marks a positive turn for stores as customers rediscover their fireplaces, dress them with fireguards, companion sets coal buckets and turn back the clocks to using brass door knockers and good sturdy classic letter boxes. Once upon a time the hardware store was in the high street, now it’s in the garden centre.
These ‘stores within stores’ are being taken up at an astonishing pace. Initial outlay is soon recovered by the huge increase in turnover of the products stocked within and all of the garden centres that have had these fitted so far have seen an increase in sales.