Welcome to our latest newsletter…
It’s been a very busy season so far and signs are that it’s not going to calm down. There has been a consistent uptake of our ‘Stores within Stores’ with the resulting open days netting a phenomenal increase in turnover (see news item below).
In a very positive move forward for us we have just taken over Richardson’s of the Black Country ltd. This increases our range of cast iron products to include Weather Vanes and garden ornaments. We’ll be showing a number of these at Glee this year, so come along to hall 5 stand H16 to see our range for Winter 2007 and Spring 2008.
Ben joins the family firm
(for full story see previous summer newsletter)
Open Days bring 400% turnover increase.
(for the full story see previous newsletter)
Our Open Days are proving a great success for ‘Store within a Store’ customers increasing sales in one of our customers stores by over 400%.
Exciting and inspirational focal points for both stockists and consumers included FREE entry into the raffle, FREE pewter pins and key fobs (with purchases), FREE customer invitations, FREE posters to advertise the event and of course a photo shoot and press coverage.
Woodford Park fits one of our ‘stores within a store’.
Permanent BCMW ‘Store within a Store’ placement for 2007 and 2008 at Woodford Park Garden Centre, means that customers can locate us more easily increasing the sales potential for Woodford Park. With the rise in sales that have been generated through our ‘Store within a Store’ placements for other garden centres we’re confident that rolling these out across even more garden centres will prove a huge boon for the sector.
The very best sundials available in the market come from us. For quality, design and functionality our Sundials have cornered the market. Traditional styles with a wide range of stands, there’s something for every type of garden setting.
These fascinating ceramic pieces look great anywhere that they are placed. The stakes can be pushed into the ground to reach any height enhancing borders and beds singly or in groups.
Fireplaces are back, and they need to be dressed. Our impressive range includes our beautiful coal scuttles, fireguards, companion sets, cauldrons, dustpans and brushes. All beautifully crafted in a range of finishes and effectively displayed on our 360 ° stand.
For both practical use and decorative display our range can’t be beaten..
When the nights draw in keep your hands warm on one of our fantastic wrought iron finish Log Burners. For barbecues, garden parties, or just for looking good, these are strong, practical and very popular, bringing back the ‘feel good’ feelings of yesteryear.